Dairy That's Clean
Nothing but skimmed milk. No added sugar, no artificial flavours, no fillers. Low in fat, naturally rich in Calcium and Phosphorus — and it mixes into the drinks you already have.
New from Society · Hasmukhrai & Co.
Finally, a protein drink that contains what you really need.
Society Protein Rich Skimmed Milk Powder — 50% protein by weight. 10g of complete dairy protein in a single 20g serving, from one clean ingredient. Everyday protein. Done properly.
50% Protein
All 9 EAAs · 3 BCAAs
No Added Sugar
Single Ingredient
FSSAI-licensed Indian dairy
We did the maths instead
0%
Protein by weight
0g
Protein per 20g serving
0+3
EAAs, incl. all 3 BCAAs
0g
Added sugar
The Healthy Trinity
Three reasons to switch. The only three that matter.
Complete Amino Acids
All nine essential amino acids, including the three BCAAs your muscles actually use. Independently verified. The complete profile, from clean Indian dairy.
Honestly Priced
Worth its weight in whey, minus the price tag. More protein-per-rupee than the overpriced tubs — so the routine actually sticks.
Does your imported whey tick all three?
Whey more expensive
v/s
Worth its weight in whey
Same protein your routine needs — without the supplement tax. It's hard to keep an expensive whey routine going month-on-month. The tub that felt aspirational in January is a sunk cost by March.
- 50% protein by weight
- All nine EAAs. All three BCAAs
- More protein-per-scoop than regular skimmed milk powder
- More protein-per-rupee than the overpriced tubs
Per-gram protein cost compared with publicly listed prices of imported whey as of [DATE — update monthly].
However you like it
Now you can have your protein and drink it too.
One scoop. Society Protein mixes cleanly into the drinks you already love — not just a post-workout shaker. The protein you've been missing, in the things you already drink.
MilkChaiCoffeeCurdHaldi DoodhShakesSmoothies
No supplement theatre
Pick your side.
Gym Bros
v/s
Fitness Pros
You're interested in fitness that stays with you for the long run — not a one-time gym membership, not a personality. What you need is a protein-routine that works. No fake flex, no gym-bro required.
Short-term Indulgence
v/s
Long-term Gains
You'll agree — it's hard to keep an expensive whey routine going month-on-month. What you need is more protein-per-rupee than the overpriced tubs, so the habit outlasts the hype.
What's Imported
v/s
What's Important
'Imported' is a label, not a benefit. The best protein isn't the one with the furthest-travelled label — it's the one you'll still be using in six months.
One scoop is the entire ritual
How to use
1
Scoop
4 heaped tablespoons (20g) — one serving, 10g protein.
2
Add
~180ml warm water (≈50°C), or your milk, chai or coffee.
3
Stir & enjoy
Mixes smooth, no lumps. About 12 servings per pack.
Read the label — we did
Nutrition, per 100g
| Energy | 323 kcal (~65 kcal per serving) |
| Protein | 50.0 g (10 g per serving) |
| Carbohydrate | 29.0 g |
| — added sugar | 0 g |
| Total fat | 0.76 g (sat. 0.63 g) |
| Calcium | 2052 mg |
| Phosphorus | 1224 mg |
| Sodium | 230 mg |
Sugars shown are naturally occurring lactose. Serving: 20g (4 heaped tbsp) · ~12 servings per 250g pack. Contains milk. Not for infants below six months. 'Rich' per ICMR 2020 RDA basis.
Straight answers
Questions people actually ask
Is this whey protein?
No — it's clean dairy protein from skimmed milk. 50% protein by weight, all 9 EAAs and 3 BCAAs, but without the price tag, the added sugar or the artificial flavours of most whey tubs.
How much protein per serving?
10g of protein per 20g serving (4 heaped tablespoons) — about 12 servings in a 250g pack.
Does it have added sugar?
None. The sugars on the label are naturally occurring lactose from milk. Zero added sugar.
Is it vegetarian?
Yes — vegetarian (green dot). It contains milk, so it is not vegan and not suitable for a dairy allergy.
When should I take it?
Whenever fits your day — in your morning milk or chai, post-workout, or as a between-meals top-up. There's no ritual to perform; one scoop is the entire ritual.
How do I mix it?
Add 20g to ~180ml warm water (≈50°C), or stir into milk, coffee, curd, haldi doodh, shakes or smoothies. Mixes smooth.
Who is it not for?
Not for infants below six months. If you have a milk allergy, this isn't for you.
Society Protein · 250g launch pack
Everyday protein. Done properly.
Everyday-Protein. For protein everyday.
Society is a Hasmukhrai & Co. brand with 75+ years of getting everyday Indian rituals right. Made in an FSSAI-licensed Indian dairy, packed by Amar Tea Pvt Ltd, Mumbai. Say less, prove more.
Society Protein Rich Skimmed Milk Powder · 250g
₹ ___ · ~12 servings · 10g protein each